Cultural Awareness for International Trade Training

Course Introduction Video

Full Course Information

This course is designed to help senior personnel, managers, business leaders and CEO’s understand the cultural and linguistic barriers to leading multi-national organisations and provide you with the necessary tools and strategies to communicate effectively with your overseas colleagues or stakeholders.

You will learn about cultural awareness for international trade, differences in business behaviour, and how to create stronger business relationships for selling globally and effectively.

Who should take this course?
This course is designed for senior personnel, management, business leaders, and CEO’s who are interested in taking their business global.

Sectors:

• Advertising and Marketing
• Digital Marketing Agencies
• PR and Communications
• Sales Consultancies
• International Trade
• Travel & Hospitality

Job roles/departments:

• Export Department
• Business Development
• Sales an Marketing
• Leaders, Business Owners, Senior Managers
• Business Advisers
• CEO’s

Key Benefits

• Tips on learning effectively during the course
• Cultural awareness for international trade relationships
• Respecting key cultural elements – working etiquette, social tradition, language and communication styles
• Understanding the cultural drivers that motivate your international partners – how they search for information and make purchases online.
• Reflection of your own cultural biases
• Understanding different types of cultural business behaviour in different countries – why people act the way they do
• Learning strategies for creating stronger business relationships for selling globally effectively
• Insight into numbers around the world
• Exclusive Interview
• Accredited Certificate of Completion